Industry case 2/8:
A Scent-Visualization Matrix for a Cross-Border Fragrance Brand
FragranceIllustrative · AI-generated visualCore challenges
Scent is difficult to visualize, imagery is easily homogenized, and cultural and usage contexts vary widely.
Overseas buyers
Fragrance enthusiasts, gift buyers, boutiques and regional distributors.
Client background
A brand-led cross-border retailer with strengths in scent profiles and packaging, but consumers cannot experience fragrance directly online.
Account operations
Instagram · TikTok · Snapchat · Pinterest
- Account matrix
- Instagram brand/collection accounts; 4 TikTok concept accounts; Snapchat Middle East account; Pinterest
- Daily cadence
- 20 matrix posts/day: scent notes 6, scenarios/UGC 5, gifting 4, search/FAQ 5
- Lead handling
- 3 daily comment/DM and product-selection rounds; attribution through UTM, product tags and discount codes
- Data review
- Review dwell time and saves daily; review add-to-cart and paid orders weekly by scent, market and theme
90-day operations and conversion
Illustrative operating model · 90-day figures are examples · not a performance commitment.
1,800 posts · 36 million impressions · 7.4% engagement rate
(4 platforms, 8 accounts, 20 posts/day)
780K landing-page visits→58.5K add-to-carts→9,420 paid orders
Landing-page-visit-to-paid-order rate 1.21% | Gifting and scenario themes contributed more
